Smokey Bear Tonie

In the spring of 1950, in the Capitan Mountains of New Mexico, a young bear cub found himself caught in a burning forest. He took refuge in a tree, and while managing to stay alive was left badly burned. The firefighters who retrieved him were so moved by his bravery, they named him Smokey. For over 70 years, Smokey Bear has been a symbol of wildfire prevention. Since the forest is the only home we have, we have to do our best to protect it. Remember only YOU can prevent wildfires!