Success rarely follows a straight line. For Amelia Jones, the journey from competitive swimmer to business owner, homeschooling leader, and mother of four is a story built on discipline, intentional living, and a deep commitment to growth—both personal and in others.
Her life today looks very different from her days in the pool at Boise State University, but the lessons she learned as an athlete still shape everything she does.
Early Foundations in Saint George
Growing up in Saint George, Amelia Jones developed a strong work ethic early in life. The environment around her encouraged activity, resilience, and community—values that would become central to who she is.
Swimming quickly became more than just a sport. It was structure. It was accountability. It was a daily decision to show up, even when it was difficult.
Unlike team sports where responsibility can be shared, swimming places the outcome squarely on the individual. Every second, every stroke, every breath is earned. That reality shaped Amelia’s mindset early on: results come from consistent effort, not shortcuts.
The Discipline of Collegiate Swimming
Amelia’s dedication led her to compete at Boise State University, where she balanced the demands of being a student-athlete.
Collegiate swimming is not casual. It requires:
- Early morning practices
- Strength training and conditioning
- Travel and competition schedules
- Academic performance at a high level
It is a lifestyle built around discipline.
This period of her life reinforced something critical: success is not about motivation—it’s about systems. Showing up every day, following through, and trusting the process.
Those same principles would later become the backbone of her leadership style.
A Mind for Strategy: A Degree in Finance
While competing at Boise State, Amelia earned her bachelor’s degree in Finance.
Finance is a field that rewards careful thinking, long-term planning, and measured decision-making. It pairs naturally with the mindset of an athlete—tracking progress, adjusting strategy, and understanding how small decisions compound over time.
This combination of athletic discipline and financial education created a powerful foundation. It gave Amelia not only the ability to work hard, but also the ability to think strategically about growth, sustainability, and leadership.
From Athlete to Entrepreneur: Building Fantastic Games
Amelia Jones is now the owner of Fantastic Games, a business centered around board games, puzzles, and educational play.
At first glance, the transition from swimmer to business owner might seem like a dramatic shift. But in reality, the connection is clear.
Swimming taught her:
- Consistency over intensity
- Process over quick wins
- Leadership through example
- Accountability without excuses
These are the exact qualities required to build and lead a successful business.
Running Fantastic Games isn’t just about selling products—it’s about creating experiences. It’s about understanding how people learn, how families connect, and how play can be used as a tool for growth.
Amelia approaches her business the same way she approached training: with intention, structure, and a long-term vision.
The Power of Play in Education
One of the defining aspects of Amelia’s philosophy is her belief in the educational power of board games.
Board games are often seen as entertainment, but in reality, they are powerful teaching tools. They develop:
- Critical thinking
- Problem-solving skills
- Communication
- Emotional regulation
- Strategic planning
Through Fantastic Games, Amelia has created a space where learning and play intersect.
This belief doesn’t just live in her business—it is deeply integrated into her home.
A Homeschooling Leader and Educator
Amelia is an active homeschooling mother who leads her co-op, guiding not only her own children but also supporting other families in their educational journeys.
Homeschooling requires intention. It is not passive—it is designed.
Amelia incorporates board games as a core part of her teaching approach, using them to:
- Reinforce math and logic through gameplay
- Encourage reading and comprehension
- Teach social interaction and cooperation
- Build resilience through wins and losses
In many ways, this mirrors the lessons of swimming.
Just as swimmers learn through repetition and feedback, children learn through interaction and experience. Board games provide a structured yet flexible way to develop these skills in a real-world context.
Her co-op leadership extends this philosophy beyond her home, creating a community centered around meaningful, engaged learning.
Motherhood and Leadership
Amelia is also a mother of four, a role that brings its own set of challenges and rewards.
Motherhood, like swimming, requires endurance. It requires patience, adaptability, and the ability to lead with both strength and compassion.
The structure she once applied to training now shows up in daily life:
- Creating routines that support growth
- Encouraging independence while providing guidance
- Modeling discipline and consistency
But perhaps most importantly, she teaches her children how to think—not just what to think.
That distinction defines her approach as both a parent and an educator.
Finding Joy Along the Way
Amelia’s life is not just about discipline and structure—it’s also about joy.
One of her favorite hobbies is pin trading at Walt Disney World, an activity that perfectly reflects her love of connection and shared experiences.
Pin trading is interactive. It encourages conversation, curiosity, and engagement—qualities that align closely with how she approaches both education and business.
It’s a reminder that learning and growth don’t have to be rigid. They can be fun, dynamic, and full of discovery.
Lessons That Carry Forward
What makes Amelia Jones’s story compelling is not just what she has accomplished, but how she has carried lessons from one phase of life into the next.
Swimming taught her discipline. >> Education gave her strategy. >> Motherhood gave her perspective. >> Business gave her a platform.
Each stage built on the last.
Her leadership at Fantastic Games reflects the same mindset she developed in the pool: show up, do the work, and focus on long-term impact.
Her approach to homeschooling reflects the same belief: growth comes through intentional practice and meaningful experiences.
The Power of Experience
Amelia Jones’s journey is a powerful example of how foundational experiences shape everything that follows.
She is not defined by a single role—athlete, graduate, mother, or business owner—but by the way she integrates all of them into a cohesive life built on purpose.
Through Fantastic Games, she brings families together. >> Through homeschooling, she shapes young minds. >> Through leadership, she builds community.
And through it all, the lessons of swimming remain just beneath the surface—steady, consistent, and always moving forward.
Her story is a reminder that success is not about where you start or even what you achieve along the way. It’s about how you grow, how you lead, and how you impact the people around you.
